The Rover P4 is today one of the best-loved classic saloons of the 1950s and 1960s, and symbolises an age when motoring in Britain was a more relaxed and enjoyable experience. Yet the car had a difficult birth in the late 1940s, when Rover struggled to find an acceptable modern design which would not alienate their traditionally conservative customers and would nevertheless not date too quickly to have the long production life so necessary for a small company’s survival.
When the P4 was introduced in 1949, its styling was criticised as Transatlantic (and indeed a Studebaker had been the primary inspiration), but when is ceased production in 1964 it was viewed as the last survivor or a characteristically British middle-class saloon.
Through its 15-year production life, the P4 changed a great deal in detail, but it always retained something of an olde-worlde charm with its upright driving position, its spacious interior with comfortable leather-upholstered seats, and its vintage first gear whine.
Yet even though it would be the last Rover saloon to be designed with a separate chassis, it was also innovatory in many respects, pioneering overdrive, automatic transmission and overhead-valve engines in the Rover range.
Today, the most popular model is probably the six-cylinder 100, but the other models have a strong following too, and there is a special place in the hearts of P4 enthusiasts for the rarer types, such as the original “Cyclops” 75 and the 105R with its Roverdrive transmission.
A total of 130,342 P4 Rovers were built, and today they are catered for by a thriving club, the Rover P4 Drivers’ Guild.